Identity matters: Will Alaska’s cannabis entrepreneurs sell ‘marijuana,’ ‘ganja’ or ‘pot’? Jana Weltzin discusses

by Annie Zak in Alaska Dispatch News

More than two years ago, Leif Abel sat around a table with his brother and his father and a list of about 50 possible names for the marijuana cultivation business they wanted to start in Kasilof.

After considering whether to take on an image that clearly sends a message about cannabis or perhaps something more discreet, they landed on the name Greatland Ganja and a logo that prominently features a cannabis leaf.

“We’re proud of what we’re doing,” Abel said. “We’re trying to project a culture of openness and acceptance of people within this subculture that is coming into main society.”

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